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Download the Program Packet: Fulton Marketplace Program

The Downtown Fresno Foundation and Downtown Fresno Partnership, in conjunction with Wells Fargo, are pleased to announce an open call for interested participants for the 2017-18 Fulton Marketplace Program. This 12-month program matches four emerging small businesses, entrepreneurs, makers, curators, and designers with a temporary retail area in a shared storefront in the Fulton District, Fresno’s downtown commercial district.

The program aims to:

  • Nurture local talent by allowing emerging small businesses, entrepreneurs, makers, curators and designers to test and enhance their product line in low- to no-cost space;
  • Recruit potential future independent retailers to the area;
  • Increase the vibrancy and retail mix of Fulton District by activating vacant storefronts;
  • Place local emerging small businesses into permanent storefronts in downtown Fresno; and,
  • Showcase retail leasing opportunities for Fulton District retail real estate.


September 8 | Fulton Marketplace Program Launches
September 28 | Meet & Greet
October – December | Office Hours, Site Walk-Through
December 22 | Applications Due by 11:59 pm

January 13 | Semi-Finalists Selected, People’s Choice Social Media Competition Launches
January 27 | Finalists Selected and Notified
February – March | Design and Build Out Space / Finalists Announced at State of Downtown
April – September | Open for Business! / Business Development Support Begins
September – December | Find Permanent Location / Sign Lease / Open for 2018 Holiday Season

Who Can Participate?

We are looking for creators, innovators, visionaries, self-starters, hard workers, believers. In short: entrepreneurs. If you love to create and have an existing, emerging small business, we want to see you downtown.

Selection Criteria

The following criteria will be applied to determine four finalists:

  • Improvement to the downtown retail mix
  • Applicant’s experience and investment
  • Ability to engage the public
  • Job creation
  • Business vision and plan
  • 60-second pitch video

Application Process

The following items must be submitted by 11:59 pm on December 22, 2017 to be considered:

    • Online Application:
    • 60-Second Pitch Video. To be submitted via Dropbox:
    • Supplemental Documents: Any documents that help the selection committee understand why this is a good business for downtown Fresno. Examples: personal resume, site plan/layout/design options, marketing pieces, letters of intent from suppliers, product images. To be submitted via Dropbox:
    • Non-refundable application fee ($50). To be paid using the PayPal link below:
    First and Last Name
    Email Address

Business Resources 

  • January 4, 2018: Get Found on Google Workshop (REGISTER HERE)
  • January 17, 2018: Americans with Disabilities Act (ADA) Business Roundtable for Restaurant Owners (REGISTER HERE)

Need help with your business plans? Visit Central Valley SCORE and meet with a mentor.