Main Street Fresno
What is the Main Street Approach to Revitalization?
The Main Street Approach to downtown and neighborhood commercial district revitalization was developed by the National Main Street Center, a program of the National Trust for Historic Preservation. The approach is based on four points and relies on eight principles to produce fundamental change in traditional commercial business districts.
Four Point Approach
- Organization
Building an effective volunteer-driven management organization, guided by professional staff with broad-based public and private support. - Promotion
Creating a unified, quality image and developing promotion strategies that bring people to the district. - Design
Enhancing the design and appearance of the district through historic preservation. - Economic Restructuring
Retaining and strengthening existing businesses, recruiting appropriate new businesses and developing appropriate economic restructuring strategies to sustain the economic vitality of the district.
Eight Guiding Principals
- The Main Street Approach is a comprehensive approach to revitalization.
- The Main Street Approach relies on quality.
- A public-private partnership is needed to make meaningful, long-term revitalization possible.
- The Main Street Approach involves changing attitudes.
- The Main Street Approach focuses on existing assets.
- Main Street is a self-help program.
- The Main Street Approach is incremental in nature.
- The Main Street Approach is implementation oriented.
For more information on Main Street Programs visit the State of California's website: click here.
