Urban Beautification

Responsible for efforts to maintain and improve the visible physical elements of the Fulton Mall and Downtown Fresno. Activities may include, but are not limited to, tree and flower planting and maintenance; banners and business signage; work on design guidelines; street furniture and infrastructure; lighting; Mall and artwork maintenance; and the Downtown Art Gala or other events to raise funds for artwork restoration.

This committee meets the 1st Wednesday of each month, at 1:00 PM, at the Downtown Association office - 845 Fulton Mall.

Business Growth

Responsible for strategies to retain and expand business on the Fulton Mall and in Downtown Fresno. Activities may include, but are not limited to, advocacy around vacant buildings, transportation, and business permitting; Downtown wayfinding signage; Downtown asset map and database development; new assessment district proposals; and business membership benefits, including mixers and issues forums.

This committee meets the 2nd Thursday of each month, at 1:00 PM, at Kebab Express - 2139 Kern Street

Marketing

Responsible for sustained efforts to improve the public image of the Fulton Mall and Downtown Fresno. Activities may include, but are not limited to, a comprehensive and ongoing Downtown “branding” campaign; small-scale event series such as lunchtime concerts, farmers markets, ice skating nights, and stadium home game-coordinated events; and Board-level oversight of DTA newsletters, website, and press outreach.

Committee meets the 2nd Wednesday of each month, at 6:00 PM, at Austin's Downtown Grill & Sports Bar - 820 Van Ness.

Special Events

Responsible for hosting exciting events that bring new people to Downtown Fresno and raise money to support other DTA activities. Events include, but may not be limited to, Sudz in the City, Cinco de Mayo, Mexican Independence Day, El Grito, Halloween Happens, Winter Wonderland, and St.Patrick’s Day events.

Committee meets the 3rd Wednesday of each month, at 12:30 PM, at the Mezcal Restaurant - 1310 Van Ness